Adding content to your website
Website content can include text, photographs, graphics, video, animation, music and files.
The text content alone can include news, articles, feature stories, instructions, item descriptions, lists of specifications, advertisements, posts and links. Text content is important – if your site is all or mostly images, search engines may have a difficult time understanding what your website is about.
Starting by writing up lists of everything you want to go into your website. Expect to add more as your website grows and develops, but be sure to get the basic framework right so you easily make changes and update your site later on.Ask yourself what your website visitors will find most useful, and use keyphrase finder tools to help you better understand the phrases that web users type in search engines to find your type of goods, services or information.
It’s important to structure your content so that visitors to your website can find the material they want quickly and easily. If a page has written content, keep that content to one topic (where practical).
Work out your website’s navigation before you start. Keep your content in logical order, allowing web visitors to ‘drill down’ to the content they wish to find – although don’t make them jump through hoops! If a web user has to click through ten pages to get to the information they want – well, you may lose them way before they ever get there.
A search function helps people find information quickly.
Keep your most important content above the fold
Many readers don’t like to scroll too far down the page – and some will not scroll at all. So place your most important and most engaging content at the top of the page, or at least ‘above the fold’.
‘Above the fold’ just means the part of the page that you can see when you enter a website. With the resolution on most computers set to 1024 x 768 this means keeping your important content above the 768 pixel mark.
Key words and key phrases
Use your best key words for your written content. If you optimize your site’s content, both search engines and web users can more easily find you.
Take a look at our guide on keywords to understand what key words and key phrases are basically all about. There are quite a few different tools you can use to find the best key words for your site. SEO Book has a great free tool which is a light version of Word Tracker http://tools.seobook.com/keyword-tools/seobook/
As a general rule, target one or two key phrases per page. Don’t overdo your search engine optimization. Do what makes sense for your web users – that’s the best kind of optimization.