There’s been a lot of talk of niches in recent years.  You throw up a quick site, get it to the point where it makes around $3 - $5 per day - then move on and do it again. The theory is, a hundred or so of these sites will make you a decent amount of money each day.

Sound good? Well, yes this strategy could certainly work - but you would absolutely have to know what you were doing. It’s actually not easy to make even $1 per day in passive income from a site. A look at the discouraged-sounding posts in the affiliate and pay-per-click forums on the Digital Point discussion board will show you that.

The headaches involved with doing the necessary SEO on all these sites, gaining them links, and continually checking them all to ensure they keep their place in the search engines - it’s starting not to sound so much like passive income as damned hard work.

Create something real

Why not instead build just one site - and throw all your hard work and resources into that? Create something worthwhile, something real and permanent.  Create something you enjoy in area you have expertise or good knowledge in. Find your niche and stick to it.

You’ll find that advertisers come to you after a while, and you can also create multiple income streams from this one site.

This isn’t to discourage those who love to gamble, and love the idea of their very own niche empire. All power to you if that’s what you want to do. But for those who want something more, building one or two great and profitable websites might just be the better option.