Niche Websites

What is a niche website?

A niche site is a speciality site – for example a site that is only about growing pumpkins or model cars. Niche sites can more accurately or comprehensively meet the needs of particular groups of web users than a more general site. A popular niche site can also position the site’s owner as an expert in the subject



Commercial niche websites (Industry verticals)
Niche websites are sometimes employed to¬† ‘drill down’ to a narrow part of a larger commercial area – such as a site which only carries detailed information about a specific holiday location. Instead of having a large, busy site that has a directory and bookings for a large number of holiday destinations (or holiday destinations within a country or even worldwide) – a niche holiday site might centre solely on one location.

Why would anyone make a site like this?
One compelling reason might be that with so many pages of good, detailed information about this single destination, it stands a good chance of coming up in the search engine results. And when the person lands on the site, their needs might be met better than with the content of a more general site related to that industry – which can translate into more conversions.

What are long tail key phrases and why are they useful to niche sites?
Long-tail-keywords are longer phrases that people use when when looking for something on a search engine. A small, new site has little chance of gaining website traffic through a search engine with queries such as, ‘cars’. But a niche site might gain traffic for something like, ‘Ford model cars 1920s’

You can use key phrase tracking software to determine search phrases which have a high number of queries, but a low amount of commercial interest. Such as the free Google Adwords Keyword Tool

Example of long-tail-keywords:

A very popular area of Australia is the Gold Coast in Queensland, Australia. Tambourine Mountain is a beautiful spot in the Gold Coast hinterland.
Just say you had some a website promoting tours, facilities, spots of interest and accommodation for seniors in the Tambourine Mountain area.

“tambourine mountain” and “tours” and “seniors” are all keywords for your site.

“tambourine mountain tours for seniors” is an example of a long tail key phrase.

Anyone typing “tambourine mountain tours for seniors” into a search engine is more likely to find your website if you had used this key phrase in your content. It’s very specific.
They are also more likely to be very interested in your website if your content is provides exactly what they are looking for – and they may more easily convert into becoming a paid customer.

How do I make my niche site popular?
The first thing to do is to build your site up with lots and lots of useful information. This is where it helps to be passionate about your subject, as it will come across in your writing.

Gain links from other relevant websites. Write articles about your subject. Join a forum that is related to your subject, and become a part of the community. Keep building your site, and become known as an expert in your area.

Before you even start – be sure to do your research!
It’s not simply a case of whacking together a few pages on a particular subject and having your website instantly become popular.

It requires careful research to see what’s already out there, and if the proposed subject of your site is sought after and fills a gap.

Strategies might include:

Key phrase tracking
Using key phrase tracking software to determine search phrases which have a high number of queries, but a low amount of commercial interest.

Checking the Google, Bing and Yahoo
Spend some time searching for sites that have content similar to the site you want to create.

  • How comprehensive is their information?
    Are there niches that are being missed?
  • To help you, you can search Google for all websites in their index which carry your key word phrase in their title.

    Type into Google:
    allinsite: “your keyword phrase”

    (Your ‘keyword phrase’ will be whatever term you wish to search for.)

    The lower the number of results it returns, the better.

    ( You can find the number of results displayed in the bar underneath the Google search box, on the righthand side of your screen.)
    Of course, a low amount of results can mean there is little interest in your subject matter!


    Making money with a niche

    The choice is yours! If you have a good number of people visiting your site each day – you could try selling items or services related to your subject or try your hand at advertising revenue, such as with affiliate programs and contextual ads.