Blogs that are not real
There’s a lot of poor websites and blogs out there – outdated design, mystery-navigation, grammar gaffes, weak content and general weirdness.
But a lot can be forgiven if the person behind the blog is genuine.

The number one thing that makes a blog stink is the lack of anything that’s real.

 
 
 
 

How do you know a blog lacks anything real?
Because of these things:

Paid-to-blog
Being paid to blog is an option to make some cash. A stay-at-home-mom/mum can make money for example by reviewing family products that they have been sent.
But raving on about products that you’ve never used and maybe never even heard of before is a strange thing to do.
You could be helping to put wrong information out there.
If the company you’re working for in a paid-to-blog capacity allows you freedom to give a negative review, that is better. (Although I can imagine that might be pressure to turn in a positive review in order to retain your working relationship with the company.) I have seen paid-to-blog opportunities in which the blogger is not allowed to give a negative review.

Affiliate advertising
There is nothing wrong with affiliate advertising. Where it gets wrong is when someone lies and says wonderful things about a product or service they’ve never used (or have used and don’t use anymore due to the fact it wasn’t any good.)
A case in point – there were people who hadn’t used the Acai Berry weightloss product – but they promoted it anyway. To do so, they would have had to ignore all the complaints filing in about the product and the sales methods of the company selling the product.

Dead celebrity
Kurt CobainSomeone famous died and there’s controversy over his or her death. Knowing there’s going to be a surge of people searching for information about their idol – some people race to set up websites with thin content and then load them with advertising. And when the rush of interest wanes – the website wanes too and the domain name expires.

And then there are deceased celebrities for whom public interest is lasting – such as Micheal Jackson (Died in 2009) and Kurt Cobain (Died in 1994). For them, many of the grab-a-buck websites remain, but are densely packed with ads in a desperate attempt to make a few dollars a year from people.

If you are truly a fan of Nirvana for instance, you wouldn’t be using Cobain’s death in that way. Kurt Cobain disdained commercialism, and as a fan, you’d know that.
And besides, it’s just creepy to try to capitalize on someone who died with no intention to create anything genuine.

Content Spinning
Content Spinning is taking articles and attempting to make them appear new and original by changing a percentage of the words. Sometimes the re-written versions of the articles are worse than the original. If you’ve read stitled, overly-formal, weird-grammar articles – there’s a possibility the article was ‘spun’. ‘Spun’ content is often sold along with mass-produced blogs – the blogs are created with the intention of selling them straightaway as a ‘package’.

Auto-blogging
Auto-blogging is when you set up your blog to automatically pull in content from around the internet. The problem with this is that your blog has zero original content and can also look dead. Worse, the content includes articles on all kinds of unrelated things.
Auto-blogging can lead to people reporting you to Google or your web host for ‘pinching’ their content.
It’s possible that an autoblog could be useful – it if gathers information from around the internet on a particular subject. And if the entire article isn’t posted (just an excerpt instead) people could read the original article at the website it came from.
Some autoblog software pulls content from article-sharing sites – and pulling articles from these sites isn’t going to annoy any website owners as they want the articles spread!